I was helping a friend who runs a small eye clinic, and we noticed that no matter how often they post, the content just doesn’t seem to connect with people. It’s either too technical or too generic. I’m starting to think we’re missing a proper strategy. Could you recommend some good content marketing ideas for healthcare companies to make their message more engaging?
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Oh, I totally get this! I helped a friend with her small dental clinic once, and no matter how many posts we made, engagement was dead. Everything felt either too “doctor-y” or super generic—people just scrolled past. What finally helped was focusing on real patient questions and little tips they could actually use. We also found this guide medical marketing services that gave some practical ideas for healthcare content. After that, posts started to feel relatable and people actually interacted.